Buick has not been a name that's been on most enthusiasts' radar screens since the demise of the hot-rod Regal Grand National and GNX in the late '80s. Other than a few supercharged models, there hasn't been much in the lineup to entice anyone younger than 70 into a Buick showroom.
Well, Buick is all too aware of its image problem. Tiger Woods has been their spokes-celeb for several years now, and there's little to indicate the Gen-X golf superstar has done much for its sales figures. I guess GM has learned the hard way after the post-Zarella Procter & Gamble marketing bubblehead days, "It's the product, stupid."
Well, the new Enclave looks like it might be the start of a genuine product renaissance at Buick. By most accounts, (including mine) its styling is by far the handsomest and most dramatic of GM's new large crossovers. If Tiger might have success hawking a Buick, this could be it.
Now, this may seem like a bit of a stretch, and history may prove my prediction to be dead-wrong, but I'm going to go out on a limb and predict that the Enclave may be the next Escalade or Chrysler 300 in terms of mass-market appeal and status. A colleague of mine said he didn't see it happening in the custom truck market, as that niche is still dominated by traditional body-on-frame trucks and SUVs (like the Escalade), but conceded it might have mass-market appeal as the 300 did. Throw a set of shiny 22s on that bad boy, and you've got one head-turning crossover.
So do you think I'm out of my head, or I might be on to something? We want to hear from you!