When I first got into automotive journalism almost nine years ago, little did I think I'd be doing what I'm doing today, or that the internet would so radically change the world of publishing and media. But there's no doubt about it, the World Wide Web has shaken up the media world like few other technologies since the invention of the printing press and the advent of television.
I work in an interesting world. One foot in the print publishing arena, and the other floating out there in the cyberworld of the 'net. Trying to balance the sometimes competing interests of print and digital media is indeed challenging, but ultimately very rewarding.
To give you a little background on where I'm going with this, a little more than a year ago, Primedia, the parent company of Truckin' magazine, took a controlling interest in Automotive.com, a dealer lead-generation company and a specialist in the field of search engine optimization, an area where Primedia heretofore had limited experience and success.
I will be candid with you, the transition from the laid-back world of magazine publishing, and the peripheral role that the "web geeks" played in it, to the fast-paced, demanding culture of the Automotive.com management was a bit of a corporate culture shock. At first I balked at their seemingly unrelenting demands and much higher standards of accountability and productivity.
But looking back on it today, I think it was probably one of the best things that could have happened to Primedia's websites. For once, they're investing thousands if not millions in development and support of the sites, for both improving the user experience, as well as making them more commercially viable.
The bottom line is, we're investing more time, money and manpower into Truckinweb.com now than ever before. We're starting on our online article archive initiative for Truckin', as well as the eight (soon to be nine) other enthusiast titles in the Primedia Truck Group. I know not every single link on each Table of Contents is active yet. Believe me, we're working hard on making that happen. I'm grateful that the vast majority of the print editors I'm working with are as enthusiastic about this initiative as I am.
When we're finally through with this, however many months or years it takes, you will have easy access to hundreds if not thousands of stories and articles from as far back as we can get the story discs. So be patient, and continue to come back and visit us, as we constantly improve and update the site. Thanks for your support!