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Chevrolet versus Toyota Brand Loyalty

Who Do You Love?

Chevrolet versus Toyota Brand Loyalty
Posted April 26 2007 10:52 AM by S-Turn 
Filed under: Opinions, Opinions, Trend Observations, Chevy


Today's new car market is tough, Toyota's star has risen and GM has teetered into second place. But how much do Truckin' readers really care about that?

New-car buyers who are interested in a commuter or grocery getter tend to be more concerned with the quality or reliability of a manufacturer's automobiles, because they don't want it to break down when they are driving to work or picking up the kids from school. But how important is initial quality to a customizer who is just going to tear the truck apart and re-build it his own way? I'm guessing that Truckin' readers identify more closely with brands, the history of a brand and the cool cars and trucks that bore a brand's marquis. Therefore they are more likely then most to feel the joy of victory or agony of defeat if their brand, whether it be a Toyota or GM, becomes king of the hill. Am I wrong?

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