Today's new car market is tough, Toyota's star has risen and GM has teetered into second place. But how much do Truckin' readers really care about that?
New-car buyers who are interested in a commuter or grocery getter tend to be more concerned with the quality or reliability of a manufacturer's automobiles, because they don't want it to break down when they are driving to work or picking up the kids from school. But how important is initial quality to a customizer who is just going to tear the truck apart and re-build it his own way? I'm guessing that Truckin' readers identify more closely with brands, the history of a brand and the cool cars and trucks that bore a brand's marquis. Therefore they are more likely then most to feel the joy of victory or agony of defeat if their brand, whether it be a Toyota or GM, becomes king of the hill. Am I wrong?