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Truckin' 2008 #2 Blessings and Beatings Column

One Heck of a Year

Truckin' 2008 #2 Blessings and Beatings Column
Posted December 20 2007 04:56 PM by DanWard-Editor 
Filed under: Editorials, Blessings and Beatings

Dan Ward

For those of you who take the time to read my ramblings, thank you. This year has been an amazing one, filled with adversity, excitement, and an unfortunate dilemma. Let's be real, the economy may be fine, but there are no extra dollars leftover in our pockets each month. As an industry, we are hurting.

Automotive customization is down, with people primarily blaming lack of extra cash flow. Print media is down, as well, because if you can't afford to hook up your ride, then why feel sad looking at a magazine filled with amazing trucks and cars that are dreams-come-true for other people?    

Truckin' magazine is made up of people, just like you, who love to work on their trucks and are not making buckets of cash. This is why in 2008, we'll show you more budget-conscious tech stories than ever before. We are taking it upon ourselves to make sure you have the coolest truck possible. You do want the sickest ride on the block, right?  

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