It smells like fun to me.
If only I could go buy it in a bottle, then I'd be a big hit with the ladies.
Can't you see the commercials:
--Faint headlights in a blur, no better yet a haze, like a burning hot day in the desert, then like a beacon welcoming a ship into the harbor, the smoke-I mean haze, clears and a bottle appears. --
Then a sexy woman's voice comes over the speakers "Tire smoke, the new fragrance from Truckin', what every woman wants her man to smell like, a man. " All of a suddedn, the movie guy's voice can be heard saying, "Eat your heart out you Prius driving pansies." Cue the Emmy please.