Change rarely comes easily or comfortably. When something's familiar, people tend to get attached, and any change is perceived as negative or catastrophic. Well...perhaps I'm over-stating things a bit, but you get where I'm going.
Much like Ford and the F-150, the prime directive was likely, "Don't mess with success." But there's no question from an objective standpoint, the 2004 model was a big improvement over the 2003, and likewise, the '09 was an improvement over the '08.
Well, we're gearing up for a new-and-improved truckinweb.com. A few years ago, the site underwent one of its most comprehensive re-designs in recent memory. While there was some uncertainty as to what the reaction would be from the truck enthusiast community, the numbers don't lie, and since that re-design, on average, traffic and pageviews have consistently improved.
But before we go in blind and start messing with your favorite truck enthusiast site, we wanted to open it up for suggestions as to what features you'd like to see on truckinweb.com. I'm not saying we're going to implement every single suggestion, but we'd like a general concensus from you guys about things you'd like to see or like to see changed on the site. I'll give you a few examples to get you started:
Improved Navigation: We're considering roll-over menus for the different main categories. i.e. if you roll over "Features" You'd see "Chevy, Ford, Dodge, Toyota" etc. Over "Tech" you'd see "engine, electrical, body, suspension" and so on.
Truck Configurator: You'd be able to design your virtual dream truck. Pick from between Modern and classic trucks. Pick your paintjob, wheels, lifted or lowered, and create a wallpaper from it!
Other items being discussed are more industry news updates, more prominent placement of the online Rides feature, and possibly a re-designed Forums area with more features.
And on that note, I want to open it up to you guys. We want to hear from you, the loyal readers of Truckin' magazine, and the visitors to truckinweb.com!
- Edward Sanchez, Senior Web Producer