General Tire has partnered with Universal Pictures to become the official tire for the ultimate chapter of the franchise built on speed – “Fast & Furious.” In this latest installment that broke records at last weekend’s box office, Vin Diesel and Paul Walker head back to the streets where it all began. They rejoin Michelle Rodriguez and Jordana Brewster to blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert in the new high-octane action-thriller.
“We are very excited to be part of this new film,” said Travis Roffler, director of marketing, Continental Tire North America, Inc. “The ‘Fast & Furious’ franchise has a huge following, which will see first-hand, up-close and personal, just how HOT our General Tires are. What they’re going to see is a tire that can run with the best of them.”
General Tire has outfitted the main vehicles in the movie with its Exclaim UHP tires. General Tire is backing up its involvement with the film with a special promotion. From March 30-May 25, 2009, consumers who purchase four General Tires will receive a free $50 gift card. In addition to the gift card, consumers can enter the “Fast & Furious” Sweepstakes. The Grand Prize is a 2009 Subaru STI or $10,000 cash; First Prize is a custom Fast and Furious Gibson guitar. No purchase is necessary for the sweepstakes. Visit www.generaltire.com to enter, or text GENERAL to 834567.
The company is backing the promotion and sweepstakes with a variety of dealer point-of-sale materials, as well as an advertising campaign in a variety of automotive enthusiast publications.
Truly a performance tire for all seasons, General Tire's Exclaim UHP delivers unbeatable performance. Developed for sports cars, coupes and sedans, Exclaim UHP is designed to provide extraordinary handling, traction and control -- even on rain-soaked roads.