Ram Brand: Fail or Win?

Chrysler Making Ram a Stand-Alone Brand

Posted October 5 2009 10:00 AM by esanchez
Filed under: Opinions, Trend Observations, Truck News , Dodge

Although rumored for several weeks, today Chrysler came out officially in saying that in the future, Dodge trucks would be re-branded RAM trucks. Some see this change as largely symbolic, as they would still be sold through the same retail outlets as Dodge cars.

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Ostensibly, all future truck models sold will be RAM models. While this branding makes some sense for the current like of full-size trucks (i.e. RAM 1500, RAM 2500, RAM 3500) it starts getting a little more muddled when other products are thrown into the mix (RAM Dakota, RAM Nitro, RAM Caravan?)

So I'm going to open it up for discussion: Is the creation of a stand-alone RAM brand a good idea for giving trucks a stronger identity, or will it just end up confusing consumers? Discuss...

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Reader Comments:

1. It sounds to me like a waste of money in a shaky economy.

CodyKallis - Posted October 8 2009 05:53 AM

2. I think it would be a stupid change. I love hearing Dodge Ram. Thats how I know it and would like to stay as is.

LArcher - Posted October 24 2009 07:52 PM

3. "Dodge trucks would be re-branded RAM trucks"..It's just talking about the trucks not the vans or cars... Would that mean they are taking off the dodge sign? I'm a little lost in what they are implying.

DuallyDiesel - Posted December 31 2009 06:50 PM

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