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Dodge Ram Hybrid Cancelled
 

Ram Hybrid Cancelled

Dodge Ram Hybrid Cancelled
 
Posted March 22 2010 09:55 AM by Edward A. Sanchez 
Filed under: Opinions, Trend Observations, Truck News , Dodge

Dodge Ram Hybrid Funny

Pickuptrucks.com is reporting that the Ram Hybrid has been cancelled. This can be partially attributed to the lower-than-expected sales of the Sierra and Silverado Hybrids by GM, which use essentially the same basic powertrain technology.


 Considering Chrysler's recent emergency from bankruptcy, and watchful stewardship under Fiat management, ROI (return on investment) is likely front and center in the executives' minds right now, and investing millions in a vehicle that might only sell barely over 1,000 units a year seems like a less-than-prudent decision. The possible upside to this development is that R&D on a half-ton diesel may be jump-started to fill in for a more economical, yet powerful half-ton offering.



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