Considering Chrysler's recent emergency from bankruptcy, and watchful stewardship under Fiat management, ROI (return on investment) is likely front and center in the executives' minds right now, and investing millions in a vehicle that might only sell barely over 1,000 units a year seems like a less-than-prudent decision. The possible upside to this development is that R&D on a half-ton diesel may be jump-started to fill in for a more economical, yet powerful half-ton offering.