Source Interlink Media hosted their first Hot Rod Cruise and Pinstripers Charity Event at the new Source Media offices in El Segundo, California, on May 1, 2010. 

A rainbow of 200 colorful custom trucks, street rods, muscle cars and leadsleds invaded the Source Media parking lot under beautiful blue sunny SoCal skies. The contestants and show goers were treated some of the best pinstripers around as they laid down licks on all sorts of trucks, cars, tool boxes, guitars, bongos, skateboard decks all for a price going to the cause. You name it they striped it! Hot Rod magazine Director of Photography, Rand Lorentzen was the  M.C. of the show with the aide of his bullhorn. Randy read off raffle numbers as winners  picked from an assortment of Source Media, magazine apparel, pinstripe art, Hot Rod memorabilia, and die-cast kits with 100% of the proceeds going to the El Segundo Firefighters Fund. The In And Out Burger crew flipped burgers all show long. The Source Media tech center was filled with Rock-a-billy tunes of  Fast Otto. At the end of the show we could say a great time was had by all....